Verizon Oath Strategy: Mobile Usage Data is Our Oil and Oath Will be Our Oil Rig
Building “brands people love” will differentiate Verizon’s strategy for the digital media business it will operate when its Yahoo acquisition is completed and those assets are merged with Verizon’s AOL business, said Marni Walden, Verizon executive vice president and president of the company’s Media and Telematics businesses, today. Verizon plans to use the name “Oath” for that business and according to Walden, the Verizon Oath strategy also will include new online ad formats.
Verizon Oath Strategy
The Verizon Oath strategy was driven in large part by Verizon’s desire to monetize a wealth