Mobility Strategy

Nintendo Share Value Continues Upward Curve as Analyst Talks Up Company’s Mobile Strategy

By on Jun 26, 2017 in Mobility Strategy | 0 comments

© Reuters Those who like to keep an eye on Nintendo’s share value, as a barometer of the company’s health and investor confidence, will have noted that it’s not only at its highest point in a number of years but continues to climb. Plenty attribute this to strong early numbers and positive momentum / publicity for the Nintendo Switch, but some think that mobile is also still key to Nintendo’s future.  Quoted over on barrons.com, Jefferies analyst Atul Goyal is a believerArticle source:...

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What’s Your Website Development Strategy? Think Mainly Mobile

By on Jun 25, 2017 in Mobility Strategy | 0 comments

Shutterstock “Well, duh.” That’s what you may be thinking reading this headline. But you’d be surprised how many companies and organizations don’t stick to this approach when designing their websites. In any industry, communicators and marketers should cater their messages to their audience. Makes sense, right? Put your message in a spot where you will get the most eyes on it. In my industry, higher education, this is probably the most pivotal point in an institution’s success in marketing and communicating. Most institutions – if they’re doing it right – are marketing to prospective students, the people who will attendArticle source:...

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Sprint’s iPhone-only Virgin Mobile strategy will put current Android customers in play

By on Jun 23, 2017 in Mobility Strategy | 0 comments

Sprint relaunched its struggling Virgin Mobile USA prepaid wireless brand with an iPhone-only offer. The move puts Virgin’s Android fans in play. Rival prepaid brands such as ATT’s Cricket and T-Mobile’s MetroPCS will see Virgin customers who prefer the Android operating system to Apple’s iOS as candidates for conversion. “I expect elevated churn from Virgin’s Android base, which comprises the vast majority of Virgin subscribers,” said Jeffrey Moore, an market analyst with Wave7 Research. Moore said customers have many wireless choices – Straight Talk, Simple Mobile, Verizon prepaid, ATT GoPhone, Boost Mobile, Total Wireless, Walmart Family Mobile, and Cricket Wireless – atArticle source:...

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Strategy for Mobile and Web Test Coverage

By on Jun 22, 2017 in Mobility Strategy | 0 comments

Teams need to match testing with the market usage patterns across geographies of their apps as consumers are expecting smooth apps functionality across all digital channels, argued Eran Kinsbruner. He developed a methodology and index for considering device/OS combinations together with other characteristics like aging, screen parameters and other testing related guidelines for data driven test coverage of the mobile market. Eran Kinsbruner, mobile evangelist at Perfecto Mobile, spoke about building the right mobile test lab for your business at the Spring Online Testing Conference 2017. InfoQ is covering the conference with QAs, summaries and articles. InfoQ interviewed Eran KinsbrunerArticle source:...

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Mobile Marketing Strategy: Essential Guidelines To Drive Mobile Conversions

By on Jun 21, 2017 in Mobility Strategy | 0 comments

Image Credit: GoPro, Lilly Pulitzer / Image Designed By: Blue Fountain Media GoPro and Lilly Pulitzer are two brands that exemplify best practices when it comes to mobile marketing. It’s difficult to overstate the importance of mobile in today’s digital marketing landscape. The fact is, if you aren’t focusing on how to appeal to audiences on mobile, you’re already falling behind the competition. That said, diving headfirst into mobile marketing can seem intimidating. Do you have the technological capabilities? Will it cost a fortune? These are common concerns, butArticle source:...

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