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Mobile App Development Strategies For Success In The Market

Posted by on 11:08 am in Mobility Strategy | 0 comments

It’s challenging more than ever to gain an app user’s attention given the sheer influx of apps in the market. That is the reason your app has to stand out from the inside and outside of app stores, so that people can find and use it as much as they like. In order to make sure your application makes the cut, it is paramount to show that it has great value for users.

Creating an app that features your product or service is another essential mobile app marketing strategy. Mobile applications are easily downloaded and used. Basically, creating an app will

Article source: https://customerthink.com/mobile-app-development-strategies-for-success-in-the-market/

Hands-on with Chrome’s wild new mobile interface | Ars Technica

Posted by on 10:33 pm in Mobile Design | 0 comments

As phones get bigger and bigger, putting all the controls at the top of the display—Desktop OS style—becomes less and less ergonomic. Phones like the Galaxy S8 Plus have displays that are about six inches tall, so there is no way most people can reach the top of the display one-handed. It’s with this in mind that Google is totally rethinking the Chrome mobile design with a new layout that puts all

Article source: https://arstechnica.com/gadgets/2017/06/hands-on-with-chromes-wild-new-mobile-interface/

Nintendo’s Reggie Fils-Aimé: Mobile introduces the consumer to our IP before they move on to the "full experience"

Posted by on 10:01 am in Mobility Strategy | 0 comments

Nintendo of America’s president and COO Reggie Fils-Aimé has stated that the company’s mobile strategy is focused on introducing players to their IP before they move on to the “full experience”.

In an interview with Glixel, Fils-Aimé said that the company had seen increased sales for its franchises that have seen mobile adaptations. This includes Niantic’s Pokemon GO, as well as Nintendo and DeNA’s joint efforts Super Mario Run and Fire Emblem Heroes.

“We see this dynamic of having a consumer be introduced to our IP in this way, and then they go buy the dedicated hardware to have the

Article source: http://www.pocketgamer.biz/news/66010/reggie-fils-aime-on-nintendos-mobile-strategy/

Twitter tweaks its design again in an attempt to woo newcomers

Posted by on 9:42 pm in Mobile Design | 0 comments


In an effort to better cater to newcomers, Twitter once again is redesigning its app across mobile, desktop and the web. The revamp isn’t a radical departure from its prior look-and-feel or user experience – unlike when it introduced its own stories-like feature called Moments, for example, or when began reordering the tweets in your timeline. Instead, the update involves a series of smaller tweaks to things like where your settings are located, the typography used, the shape of its icons, and more.

However, for

Article source: https://techcrunch.com/2017/06/15/twitter-tweaks-its-design-again-in-an-attempt-to-woo-newcomers/

Accomplish your Mobile Marketing goals in 4 easy steps

Posted by on 5:33 am in Mobility Strategy | 0 comments

Accomplish-your-Mobile-Marketing-goals-in-4-easy-steps

Image source – Licensed images from Shutterstock

It’s a fact that smartphones have attained a universal significance. The global acceptance of smartphones as a necessity rather than a luxury has completely disrupted the digital landscape. Apparently, mobile activities like browsing and social communication, which were almost non-existent few years back, have become an important part of our daily routine.

Several research studies have revealed the global penetration level of mobile across the age groups and have found it to be at all-time high. The usage of mobile in age groups of 18-24 and

Article source: https://customerthink.com/accomplish-your-mobile-marketing-goals-in-4-easy-steps/

Hands-on with Chrome’s wild new mobile interface

Posted by on 4:57 pm in Mobile Design | 0 comments

As phones get bigger and bigger, putting all the controls at the top of the display—Desktop OS style—becomes less and less ergonomic. Phones like the Galaxy S8 Plus have displays that are about six inches tall, so there is no way most people can reach the top of the display one-handed. It’s with this in mind that Google is totally rethinking the Chrome mobile design with a new layout that puts all

Article source: https://arstechnica.com/gadgets/2017/06/hands-on-with-chromes-wild-new-mobile-interface/

Nintendo’s Fils-Aime: Mobile gets Mario into markets consoles can’t

Posted by on 4:14 am in Mobility Strategy | 0 comments

“It’s about getting an American child who’s ten to have a great Super Mario experience but it’s also about getting that adult in India who’s never had access to a Nintendo platform.”

– Nintendo of America chief Reggie Fils-Aime, speaking to Glixel about the company’s push into mobile game production.

Glixel today published a lengthy interview with Nintendo of America boss Reggie Fils-Aime that touches on a variety of topics, starting with the company’s eSports ambitions (or lack thereof) and cartwheeling off from there.

One bit is especially worth reading if you’re keeping an eye on the results of Nintendo’s now two-year-old

Article source: http://www.gamasutra.com/view/news/300062/Nintendos_FilsAime_Mobile_gets_Mario_into_markets_consoles_cant.php

Is mobile-first, desktop-first, or element-first best for credit union web design?

Posted by on 4:04 pm in Mobile Design | 0 comments


For the past few years, the debate on the Internet has raged on. Which is superior: “mobile-first” design or “desktop-first” design. In the last few years, “element-first” design has also stepped forth as a contender. At first it seems like a clear-cut issue: which option will bring the best overall results? But the reality is far more nuanced. In this post, we’ll discuss the differences between the three approaches, and then dive into what we believe is the true solution for credit union web design.

Desktop-First Design

What is desktop-first design?

Desktop-first is the

Article source: https://www.cuinsight.com/mobile-first-desktop-first-element-first-best-credit-union-web-design.html

Gamasutra – Sponsored: Push notification strategies of the top 100 …

Posted by on 3:40 am in Mobility Strategy | 0 comments

In 2016, consumers spent $41 billion on mobile games, surpassing PC and consoles as the largest game segment. Individually, mobile gamers spend an average of $87 per year on in-app purchases and up to $550 annually on top grossing games, like Game of War: Fire Age.

How are game publishers able to keep customers so engaged? In Iterable’s 2017 User Engagement Top 100 Report, we analyzed the push messaging strategies adopted by the top 100 freemium iOS games in the U.S. (as ranked by the Apple App Store) to study how they communicate with their customers.

We note how

Article source: http://www.gamasutra.com/view/news/299389/Sponsored_Push_notification_strategies_of_the_top_100_mobile_games.php

Is Design Home’s Performance Enough To Rescue Glu Mobile?

Posted by on 3:36 pm in Mobile Design | 0 comments

The highlight of Glu Mobile’s (NASDAQ:GLUU) FY17 Q1 financials was the explosive growth of its social interactive interior design game Design Home.

Acquired as part of Glu’s $45.5 million purchase of US developer Crowdstar in November 2016, the game, then, was something of an unknown quality.

Partly this was because it only launched post-acquisition and that during the two-month period captured as part of Glu’s FY16 Q4 quarter non-GAAP bookings of $4 million didn’t suggest quarter-on-quarter (pro rata) sales growth of 150 percent.

But that’s what happened, with Design

Article source: https://seekingalpha.com/article/4081098-design-homes-performance-enough-rescue-glu-mobile