Posts made in April, 2017

McLellan: Start with mobile – Business Record

By on Apr 30, 2017 in Mobile Design | 0 comments

In today’s marketing world, it is a very rare business that doesn’t need a workhorse of a website.  For most of us, our prospective buyers are shopping the web, looking for someone like us long before we know that they’re there. Depending on which research you look at, people are between 50 and 75 percent done with their buying decision by the time we even know they’re out there. One of the biggest mistakes a business can make when designing a new website is to think about it from the desktop perspective. According to Google, more than 60 percent ofArticle source:...

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IPC Introduces New Mobile Strategy to Lagos Communities

By on Apr 30, 2017 in Mobility Strategy | 0 comments

International Press Centre logo Oluwafunke Lasisi The International Press Centre (IPC) has introduced a new mobile strategy to assist on the ongoing community development in six local government areas in Lagos State to get quick information on social welfare and needs in the society. The mobile strategy 3-2-1, which is a customer call Centre called Mobile Governance Outreach (MGO) to get information onArticle source:...

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Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23

By on Apr 29, 2017 in Mobility Strategy | 0 comments

Strategy games have day-30 retention rates as low as 3% in the US and generate an average revenue per user of $2.23 across both Android and iOS. This is according to AppsFlyer, which has just launched its Strategy Games Data Benchmark report. It studies players of strategy games in the US to determine their retention, ARPU and lifetime number of engagements. It found that day-1 retention for strategy games was 34.9% on iOS and 33.9% on Android. This drops significantly to 12.6% on iOS and 9% on Android for day-7, and even further to 4.3% on iOS and 3% on Android byArticle source:...

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