Posts made in September, 2016

Facebook Sheds Light on Mobile Design Principles, Tips New Analytics Tools

By on Sep 30, 2016 in Mobile Design | 0 comments

As Margaret Gould Stewart explains it, when it comes to mobile ad experiences, Facebook views user sentiment and trust the same way it might look at a natural resource: don’t use it up. At the TAP Conference today, Gould Stewart, VP of Product Design at Facebook, laid out how the social network thinks about mobile product design as a balance between the short- and long-term advertising and e-commerce needs of Facebook’s 1.7 billion users and 4 million active advertisers. Facebook also released new app analytics tools for businesses and developers this week, expanding cross-platform metrics across desktop and...

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Customer Experience Drives Allstate’s Mobile Strategy

By on Sep 30, 2016 in Mobility Strategy | 0 comments

At Allstate, the experience comes before the advertising. “You need to create value before you can market against that value – you can’t go out of sequence,” said Allstate CMO Sanjay Gupta. That’s especially true on mobile, which now accounts for 30-40% of Allstate’s online traffic. Allstate is responding to consumer behavior in kind with a suite of utility apps that complement its flagship app offering. While Allstate’s titular apps focus on more quotidian tasks, such as paying bills, finding an agent and viewing policy information, the Good Hands Rescue tool is like Allstate’s Uber for tow trucks. Drivewise tracks users asArticle source:...

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Adobe Adds Mobile Previews to App UX Design Tool

By on Sep 29, 2016 in Mobile Design | 0 comments

News Adobe Adds Mobile Previews to App UX Design Tool By David Ramel 09/27/2016 Adobe Systems Inc. added new mobile workflows to its XD design tool so app UX/UI designers working on computers can see instant previews on the actual iOS and Android devices that will be running their apps. Adobe Experience Design CC (Adobe XD), now in preview, received the new functionality in a new update announced yesterday. “We’re thrilled to announce that we now have Adobe XD companion apps for iPhones, iPads and Android phones (tablet support is on the way),” saidArticle source:...

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Mobile Strategy a High Priority for Corporate Travel Pros

By on Sep 29, 2016 in Mobility Strategy | 0 comments

Most corporate travelers take a trusted companion along with them on every trip: a mobile device. But for all their convenience, mobile devices have one downside — they make it easy for travelers to skirt corporate travel programs. Because of this, many travel industry professionals are seeking a mobile strategy that embraces these devices’ convenience while improving corporate-sanctioned travel services for business travelers. The number of mobile apps and tools designed to make travel more seamless is dizzying, from branded airline and hotel apps to online travel agency apps to mobile mapping, Uber, and other transportation tools.Article source:...

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Adobe Adds Mobile Previews to App UX Design Tool — ADTmag

By on Sep 28, 2016 in Mobile Design | 0 comments

News Adobe Adds Mobile Previews to App UX Design Tool By David Ramel 09/27/2016 Adobe Systems Inc. added new mobile workflows to its XD design tool so app UX/UI designers working on computers can see instant previews on the actual iOS and Android devices that will be running their apps. Adobe Experience Design CC (Adobe XD), now in preview, received the new functionality in a new update announced yesterday. “We’re thrilled to announce that we now have Adobe XD companion apps for iPhones, iPads and Android phones (tablet support is on the way),” saidArticle source:...

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