Posts made in August, 2016

To shrink or not to shrink: Responsive vs. adaptive mobile design

By on Aug 31, 2016 in Mobile Design | 0 comments

By Scott Anderson While the red hot mobile medium is undoubtedly the most popular for reading emails and accessing Facebook, marketers should not make the mistake of forsaking all other channels it – there is too much at stake to do that. In fact, a recent Pew study found that one out of every three American adults today owns a tablet, up from just 3 percent in May 2010. More importantly, 40.6 percent of buyers consult multiple channels — from Web sites and traditional catalogs to smartphones, tablets and stores — before buying big-ticketArticle source:...

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70% of buyers have no mobile strategy

By on Aug 31, 2016 in Mobility Strategy | 0 comments

Almost 70 per cent of buyers’ travel programmes do not have a mobile strategy in place. A study from GBTA Foundation and CWT showed while more than half of buyers have endorsed a mobile app in the past year, the majority have not adopted the strategy into their programme. However, the study showed of the travel programmes that have not adopted one, almost two-thirds (64 per cent) will do so inArticle source:...

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Motive: Facebook video content and mobile – a design guide …

By on Aug 30, 2016 in Mobile Design | 0 comments

by Sarah Personette. Over 3bn people are connected to the internet today. We know that the next billion to connect, and the billion after that, will do so over a mobile network and on a mobile device. Tens of millions of Africans who are not yet connected to broadband will be among them. The challenge that we all face as creatives, brands and platforms is to deliver real value to them. Brand-building in Africa As a place where people and businesses connect in a mobile world, we at Facebook have a unique window into how mobile technology is changing consumer behaviour aroundArticle source:...

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Moving Beyond Apps: Making Mobile More Strategic

By on Aug 30, 2016 in Mobility Strategy | 0 comments

A large majority – almost 7 in 10 (69 percent) – of travel professionals indicate their travel program does not have a mobile strategy in place, according to new research by the GBTA Foundation in partnership with Carlson Wagonlit Travel (CWT) and the Carlson Family Foundation. However, of the travel programs that have not adopted one, almost two-thirds (64 percent) will do so in the next two years, according to the travel professionals surveyed. More than half of travel professionals have endorsed a mobile appArticle source:...

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Why context is king in m-commerce design

By on Aug 28, 2016 in Mobile Design | 0 comments

Mobile responsive. Mobile first. Mobile only… Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeingArticle source:...

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