Posts made in April, 2016

Atari co-founder: mobile games make me want to throw my phone

By on Apr 30, 2016 in Mobile Design | 0 comments

The video game arcade is the cathedral of the games industry. Veteran players see these increasingly endangered places as shrines to design purity, difficulty and player skill, bathed in the glow of flickering monitors. They were, after all, the places where the conventions of the medium were forged, and their gradual disappearance has only served to make them more alluring. Mobile gaming, meanwhile, receives a great deal less reverence, thanks in part to its vast popularity. Despite design masterpieces like Monument Valley, The Room and Hearthstone, smartphone titles are collectively seen as casual time-killers, lacking cultural clout.Article source:...

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How to create a strong mobile strategy for your business

By on Apr 29, 2016 in Mobility Strategy | 0 comments

We’ve reached an inflection point in terms of mobile Internet usage. Globally, there now are more people browsing the web from their smartphones than there are people surfing from a traditional desktop computer. Overall, we now spend 86 percent of our time online using our smartphones, according to statistics from mobile marketing firm Smart Insights. Roughly 25 percent of people browse the web exclusively on their phones. Even with less screen real estate than personal computers, mobile is also taking a big chunk of the ecommerce pie. More than half of all ecommerce traffic now comes from mobile, according toArticle source:...

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At Philips, Content Management Plays a Key Role in Mobile Strategy

By on Apr 28, 2016 in Mobility Strategy | 0 comments

Joost van Manager, Global Brand, Communications and DigitalPhilips As consumers increasingly engage with brands through mobile devices, companies have to develop content with a mobile-first experience in mind. Context is key now, but ensuring that the right content is delivered at the right moment requires not only powerful marketing technology, but a human touch. Joost van Dun, manager of global brand, communications and digital at Philips, spoke with eMarketer’s Maria Minsker about how the electronics giant is rethinking its marketing stack and content strategy. eMarketer: From a marketing technology perspective, what’s top of mind for Philips? Joost van Dun:Article source:...

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Why Mobile-Responsive Video Design Matters

By on Apr 27, 2016 in Mobile Design | 0 comments

Video is the most engaging and natural form of communication in the world. It is also the most effective form of creative self-expression. It enables people to convey a message with an incredible amount of emotion that is unavailable through other forms of communication. It provides an engaging consumption experience unlike any other. Video creation is an art, and its consumption is now accelerating rapidly due to exponential growth of mobile devices. For creators, brands or anyone who avidly shares video online, it’s incredibly important to always think about the viewer first. VideoArticle source:...

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Effective Workplace Mobile Strategy ‘Drives’ Productivity

By on Apr 27, 2016 in Mobility Strategy | 0 comments

A mobile optimised businesses strategy can deliver “measurable opportunities” for businesses and their workers, according to a new study by the Economist Intelligence Unit (EIU), commissioned by HPE’s Aruba Networks. Researchers spoke to 1,865 employees around the world, 60 percent of which said mobile technology made them more productive and 45 percent claimed it boosted their creativity. The report said that companies deemed to be “pioneers” by their employees in terms of how they support mobile technology witnessed increases in productivity (16 percent), creativity (18 percent), satisfaction (23 percent) and loyalty (21 percent), when compared to organisations that were poorly rated at supporting mobile technology. Business...

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