Posts made in February, 2016

ESPN has a plan to please cord cutters

By on Feb 29, 2016 in Mobility Strategy | 0 comments

REUTERS/Michelle McLoughlin The BI Intelligence Content Marketing Team covers news research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the Digital Media Newsletter. ESPN is getting creative in its efforts to grow. Chad Millman, the vice president and editorial director of ESPN’s domestic content, spoke to Nieman Lab and revealed that the company is planning to adjust to the current digital environment by focusing more on its content and spreading that content through various channels. The Worldwide LeaderArticle source:...

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ZTE, China Mobile show off 5G-oriented future network architecture design concept

By on Feb 28, 2016 in Mobile Design | 0 comments

ZTE and China Mobile have joined hands for 5G technology and a first step towards demonstrating their progress, the two companies have shown off their 5G-oriented future network architecture design concept. The two have also shown off the network slice prototype system, which is based on 5G network function componentisation, requirements-based orchestration and customisation. According to the companies, their system is powered byArticle source:...

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Which tech giant has the best mobile strategy?

By on Feb 27, 2016 in Mobility Strategy | 0 comments

Smartphones have become so ingrained in daily life that a study by Ericsson found that in the fourth quarter of 2015, they made up 75 percent of all mobile phones sold in the last three months of the year. Sales have slowed from their heady heights in recent years, however, as economic uncertainties and troubles in emerging economies temper the demand for smartphones. On Sunday, the South Korean consumer electronics manufacturer launched the newest editions of its flagship Galaxy phones – the S7 and curved screen S7 Edge – ahead of the Mobile World CongressArticle source:...

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Mobile LED digital signage firm GoVision acquires Custom Design and Fabrication

By on Feb 27, 2016 in Mobile Design | 0 comments

Marking its fifth strategic acquisition since the beginning of 2014, GoVision LP announced recently that it has acquired the assets of Custom Design and Fabrication LLC, adding decades of experience in the design and manufacturing of LED support elements to the company’s comprehensive portfolio of services. Founded in South Dakota in 2012 by Jay DeBlonk, CDF’s expert workforce includes designers, welders, CNC programmers and operators that specialize in building mobile display trailers for professional and college sports teams, local sports associations, LED rental companies and national market activation firms. CDF also has supplied custom components to several of the largestArticle source:...

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Facebook furthers mobile strategy with new immersive ads

By on Feb 26, 2016 in Mobility Strategy | 0 comments

Facebook Inc. rolled out a new product for advertisers worldwide Thursday that will bring more immersive ads to users’ timelines. Called Canvas, the product allows advertisers to combine video, still images and copy in an ad. These mobile ads aren’t higher priced, but are likely to be popular with advertisers and therefore increase Facebook’s ad sales. Already, the majority of Facebook’s advertising revenue is on mobile. The benefit for advertisers is that users are likely to pay more attention to the ad. In tests, 53% of people viewed more than half of the ad and average view time was 31 seconds, Facebook Article source:...

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