Posts made in March, 2015

5 Ways to Maximize Your Mobile Marketing Strategy

By on Mar 5, 2015 in Mobility Strategy | 0 comments

During the holiday season, it became apparent that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then make purchases. For instance, according to MarketingLand, Target reported that 60 percent of traffic from November through December came from mobile devices. The report went on to say that Black Friday purchases made via mobile devices were twice as high last year as the previous year. If your brand’s mobile strategy could use a boost, the tips below can help ensure that your brand is optimally positioned. 1.Article source:...

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3 Phases of Mobile Strategy: Explore, Evangelize and Exploit

By on Mar 5, 2015 in Mobility Strategy | 0 comments

At Lopez Research I’m constantly interviewing IT and marketing leaders to learn how they are using mobile, big data and analytics to transform their businesses. One IT supervisor I spoke with from an energy company shared several interesting insights with me on this topic. The company needed to build a mobile app strategy for its employees and resellers. The IT team needed to define a strategy for device selection, mobile management and application development. The director from the energy company described three steps that he feels are critical to successful mobile deployments. He calls it the principles of the 3 Es, whichArticle source:...

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10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local …

By on Mar 5, 2015 in Mobility Strategy | 0 comments

Local Search Association’s (LSA) 2014 “Local Media Tracking Study” conducted by Burke, Inc. found that on average, mobile phones/smartphones are used to search the internet – across search engines, internet yellow pages, ratings and review sites and daily deals – 42% of the time compared to just 34% in 2013. This jump in mobile usage means it is time to reexamine your mobile strategy. I take a look at the latest data available to identify mobile trends and ten things to keep in mind that will help develop a winning mobile strategy for yourArticle source:...

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Designing Animation For Mobile

By on Mar 5, 2015 in Mobile Design | 0 comments

Editor’s note: Tim Donnelly is the co-founder of Storehouse. It’s easy to forget that it was only eight years ago that the first iPhone introduced the world to the idea that you could actually touch software. Graphically, the UI was filled with gradients, textures and bevels that referenced real world objects to make the user interface look touchable and familiar — a term that we call skeuomorphism. Fast forward to today. Skeuomorphism is out and flat design is in on iOS, Android and Windows Phone. The newArticle source:...

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